The NASA 4-D System
A four-dimensional system for creating high-performing teams
The explosion of Space Shuttle Challenger rocked the world and the seven astronaut fatalities marked the start of a long run of failed missions and senate inquiries for NASA. It was not until the realisation that social context (and not technical incompetence) was the root cause, that things began to improve. The 4-D program was a major catalyst, designed to foster 8 key behaviours that transformed life at NASA:
Psycho-Cyber Co-Creation
Human innovation accelerated by AI (artificial intelligence)
Solve your most intractable organisational or strategic challenge using a combination of human and artificial intelligence. This is a well-researched, evidence-based approach to augmenting your creative capability with a cybernetic team mate.
Appreciative Inquiry
Transform culture and innovate using a strengths-based approach
A strengths-based approach that overturns our energy-sapping predilection of seeing the world as a ‘problem-to-be-solved’. Human potential is unleashed best by focussing on peak performance and turning this into competitive advantage, rather than obsessing on errors and weaknesses.
By designing an innovative eLearning program with an appreciative inquiry lens, we identified exemplary behaviours of the very best and shared these behaviours for all to learn from.
Biomimicry
Emulating Nature’s Genius
Efficient and sustainable design and solutions, field-tested over 3.8 billion years. This emerging science (and Masters degree through Arizona State University) has produced a codified data library of research in nature that makes nature’s wisdom searchable and available to human endeavour.
Learn how we integrated biomimicry to re-build online eLearning units for six universities.
Embedding Change
Driving effective change with pilot design and an understanding of behavioural science
Embedding Change combines effective pilot design with an understanding of culture as collective habit formation.
Honing in on the neuroscience underpinning change to test and embed the behavioural shifts required.
How It Works
Cross-Sector Collaboration
We bring together strategic partners and value chains together (cross-industry or cross-sector) for collective breakthrough
Our unique strategic collaboration framework has been used successfully in collective challenges ranging from national innovation intiatives to mental health in the workplace.
When systemic change is needed, whether in health or aged care, ways of working, or to address the future needs of an entire industry, this is the perfect mechanism for collaborative innovation.
How It Works
Crowd Sourcing
The collection and analysis of ideas and contributions from the wisdom of crowds
Did you know that NASA’s Space Poop Challenge was resolved by crowd-sourcing?
Harness the collective wisdom of your organisation or community to develop solutions that are literally out of this world!
How crowdsourcing drove empowerment and unlocked organisational innovation
Tap into your collective intelligence with our open innovation Think Tank (Feisty Fish®)
How It Works
Design Thinking
Unlock human-centred design to come up with truly innovative ideas that fit your chosen stakeholder perfectly
Reframe your challenge and harness empathy and design thinking to come up with prototypes that lead to real-world effectiveness.
Learn how advanced applications of Design Thinking strengthen solutions for educational design teams.
Game Design
Game design principles create psychological safety and dramatically improve engagement
Game design principles challenge the mechanics, systems, and rules of organisations to make them more engaging.
Game Design re-imagines the presentation of information and enhances employee, customer and patient experiences.
See how we worked with an aged care provider to codify and change the customer journey of residents in their facilities.
Leading4Breakthrough®
A playbook full of methods that will turn you into a guru of all things innovation. This program goes far beyond design thinking to create true innovation literacy. It gives organisations the creative problem-solving capabilities identified by the World Economic Forum as the Top 10 Skills of the Future.
What is it?
Leading44Breakthrough® is a ‘taster’ experience for those who would like to build out a toolkit for innovation. It cherry-picks a key element out of 8 methods that have demonstrable impact in creative problem-solving and sequences them to solve an actual organisational challenge.
What this means is that you will emerge from the program with a foundational understanding and capacity to select the innovation tool that is ‘fit for purpose’ at each stage of innovation, as well as the method that is most appropriate for your particular strategic challenge. In short, Innovation Literacy.
Innovation Simulations
Innovation simulations to experience human-centred design with the IDEO method.
Facilitated Simulations (F2F)
Introduce your team to world-leading innovation frameworks with IDEO’s immersive business simulation. Participants can play in pairs or small, semi-competitive teams to work through a selected innovation challenge in 90 minutes.
Virtual Simulations (Online)
Our 90 minute simulation introduces contemporary innovation frameworks, techniques, mindsets and behaviours in a hands-on format. It is a fast-moving and immersive experience that allows participants to work on a selected innovation challenge.
Keynotes and Facilitation
When you need a breath of fresh air (and some fresh thinking!)
We design experiences that leave you with practical tools for breakthrough. These can be applied to strategy, leadership, customer journey, employee experience and even your personal goals. We have curated methodologies, old, new, and emerging, from around the globe, including contributions from appreciative inquiry, cognitive and social neuroscience, systems and design thinking, aeronautical engineering and even game design! Synthesising over 100 years of research and practice into keynotes and immersive facilitated sessions that bring the tools of breakthrough to your fingertips.
How It Works
LEGO® Serious Play®
‘Building to Think’
Activate your tactile brain to visualise, problem solve, story tell and respond to complex abstract challenges.
Jet Propulsion Laboratories learned that a candidate’s ‘play history’ was highly predictive of their ability to problem solve complex, abstract challenges. With the LEGO® Serious Play® method, participants learn to activate ancient intelligence in the somatosensory and motor-neural strips of the brain.
Strategic Storytelling
This is a powerful cocktail of contemporary neuroscience, Hollywood formulas and ancient theories of influence.
Capture attention, connect and move stakeholders to change using character-driven stories.
Building on Aristotle’s Ethos, Pathos and Logos model of influence, we layer in the Hollywood storytelling arc and learnings from cognitive neuroscience about what captures our attention and creates the ability to foment change.
Strategic Innovation in Aged Care & Community Services
Partnership with Ageing Australia
Crazy Might Work have partnered with Ageing Australia to deliver a sector-shaping strategic innovation credential for senior leaders in aged care and community services.
Systems Thinking
The ultimate tool for understanding, depicting and analysing the dynamics of complex systemic challenges
There are times when understanding context is critical. This includes an appreciation of why the system exists, who its beneficiaries and stakeholders are, and the invisible forces (enablers, inhibitors and feedback loops) that drive positive or negative outcomes.
Learn how we worked with NSW Health to map out and innovate the systems that attract and retain clinicians in rural and remote locations.
